The story of denim's rise from modest workpants to high-fashion statement.
Ever since Levi Strauss made the first blue jean pants in California in the 1870s, everyone has wanted a pair. No one imagined America's love of denim would travel around the world, yet jeans remain an essential part of our lives. The Blue Jean Book chronicles this love affair.
Researchers suggest we're happiest when we're in our jeans. They express our personalities: compare the person who wears the latest designer label to someone who prefers the thrift store variety.
The Blue Jean Book takes you deep into the world of denim. Chapters include: The Birth of the Blues: 1870 to.
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